iFood - это бразильская платформа для онлайн-заказа и доставки еды.
The iFood platform aims to present different types of establishments so that customers can buy the meals they want directly through the application.
\nThe app's flagship restaurants are categorized according to the type of food they offer. The platform also offers products from other segments, with solutions such as the iFood market, beverages, pharmacies and pets.
\nAnother highlight is the iFood Shop, an online store with everything the restaurant needs, from ingredients to packaging.
\nIn addition to doing all the intermediation of the sale, the service is widely used to control the logistics of delivery of goods. Customers can receive the order directly at the address indicated, either by partner drivers of the application or the restaurant itself.\n Another possibility is to remove the products from the restaurant or from temporary storage cabinets located at strategic points (the iFood Box).
\nAs a way of having quality control, the platform, the restaurants and the delivery people are evaluated by the buyers.
\nUsers can search for the items they want using filters such as: delivery method, rating, delivery rate, distance, store type, food category, average price, payment method, etc.
\nWith the use of the app, the order history is saved and the platform provides a list of recommended stores according to the consumer's interests.
\nWith regard to iFood Empresas, the main resources include:
\nIt is worth noting that the marketing of restaurants is also driven by IFood. The platform provides features for creating ads, promotions and coupons to expand the reach of brands.
\nThe iFood fees are charged in proportion to the sales made, and are used to maintain the platform and pay delivery personnel.